WEB REDESIGN FOR MORTGAGE VINTAGE INC.

an upgraded web experience for a select audience of investors.

MEET THE CLIENT

Mortgage Vintage, Inc. offers investors the opportunity to earn consistent above-market returns and diversification in their investment or retirement portfolios. 

Based in Newport Beach, CA, Mortgage Vintage Inc. already has a good customer base which formed over the last 18 years. At the beginning of 2018, the company decided to opt for a website redesign in to better match client expectation and industry trends.

CLIENT WEBSITE STRUGGLES

As the first step of the project, an in-depth analysis has been made on the entire site. This enabled us to identify a series of weak points which needed a fix.
  • poor website usability
  • outdated design elements
  • duplicate content issues
  • navigation clutter
  • mobile device issues
  • SEO issues

THE SOLUTION

SAME MANAGEMENT SYSTEM - AN ALTERNATIVE SETUP

The company used WordPress on its existing website. Since the platform offers great functionality for both developers and site admins, we decided to keep moving forward using the same CMS.

OUR STEP BY STEP PLAN

We created a full backup of the old site, created a development framework on my servers and took care of other initial technical aspects of the project.

Went ahead and approved with the client a new theme design that will help as a base for the redesign. Our choice was ‘The-7’ which is a reputable WordPress theme with over 300.000 purchases and a 4.8 stars rating on Themeforest.

We kept the same link structure for all pages and posts. This was a safe measure for SEO, considering that internal linking greatly affects site performance in search result pages. The only affected aspect was design elements and layouts of the pages.

All ready for the new launch! In order to not affect site availability, we put up a Coming Soon page on the main domain during the transfer of the newly design site, which was also made during the night time. 

The site performs well technically and visually. In order to make sure everything works smooth, the client subscribed to a monthly care package for the site. Casual tasks are also made on the site depending on necessities.

THE END RESULT

A BRAND NEW SLEEK AND INTUITIVE DESIGN ON ALL PAGES

  • easy to use on smartphones
  • pages load faster than before
  • intuitive navigation across the whole site
  • overall the site looks trustful

BEFORE / AFTER

Before After
Before After

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